Filter Coffee is a newsletter curated for young Indian readers, trying to make sense of the business and technology world in a fun and crisp way. The core product is a 2-minute newsletter sent out every morning, with all the new happenings in business and tech. Relatable language, contextual imagery (and GIFs!!!), succinct and summarized news – they have lots to offer to young audience who is becoming more aware of the real world everyday. Check them out here!
We worked with the founding team to refresh the identity and allow for easy and good-looking application of the identity on the different channels they're live on.
Filter Coffee uses memes to communicate difficult concepts of business and technology. It was important the new identity allowed for application across different media, specially imagery (the most common medium for memes).
